Career Term Paper Example | Topics and Well Written Essays - 1750 words

Career - Term Paper Example Aside from role conflicts, other significant issues include the extent of cultural dynamics (parental orientation, societal norms and class distinctions) as variables that influence the career moves of their children. In such cases, it is important to note the probable elements surrounding career development, the theoretical foundations that anchor career choices, its overall implications in practical counselling for better career implementation and sustenance. Influences in Career Development At large, cultural elements in family background in parental involvement, gender orientation and expectations, and gender norms may cement individual resolution on career paths. In British South Asian sample, concerted opinions on cultural impact had been exhibited through decisions to enter the teaching profession, in line with consensual families and community opinions. In an Asian community that highly values the norm of collectivism and strict religious compliance, these beliefs can have a relevant impact on individuals, especially the women, who tend to follow such orientations in deciding their career paths in life (Butt, McKenzie, & Manning, 2010). The infiltration can be explicit or implicit, as verbalization of preference and consequent actions manifest cultural inclinations toward specific objectives, leaving others with little options but to follow. Yet, the study on African American women resulted in positive outcomes, as according to Pearson and Bieschke (2001), there is a sequential reaction of cultural values and attitudes in family system, showing how subjects respond in deciding future professions. Relatively, family perceptions on education and work values can directly affect higher career moves in African American women, where education is seen as constructive medium for future accomplishments, duly sustained by better working attitudes drilled by their parents. It is their responsibility, then, to follow familial and communal cultural dictates to maint ain ethnic harmony within such systems. As observed, there is a definite intertwining of cultural orientation on parental viewpoints. Parents serve as role model to children, and the latter tend to follow the former mainly because of such ideal. During actualization of career development in adolescents, five significant components emerged to conceptualize parental and adolescent interaction: â€Å"joint goals, communication, goal-steps congruence, parental agenda, (and) individuation† (Young et al., 2001, p. 196). In such procedure, parents served as their children's’ partners in establishing sets of goals, taking into consideration the role of parents in either boosting or striking down career plans--during the process of implementing individual decisions of children for their future. In all the transaction, constructive communication patterns are essential tools in mutually conveying intentions and plans for career prospects. As pointed out by Lindstorm, Doren, Methe ny, Johnson, and Zane (2007), there is a positive correlation between â€Å"advocacy of family support and intentional career activities....(in) career development† (p. 362). The relationship maintained by family members manifests constructive outcomes, where highly flexible viewpoints and involvement in career planning and implementation are nurtured within family systems. As

The Society effects of Drugs in the community of Milwaukee Essay

The Society effects of Drugs in the community of Milwaukee - Essay Example 2). This report also found that heroin and other opiates have come into play which means that the population of abusers has changed. Now Caucasian males and females from small towns and suburban areas come into Milwaukee to purchase these higher scale drugs. Unfortunately, the mean age of the abusers has also change; adolescents are now experimenting with these stronger drugs. This report suggests that most of the activity is through Hispanic gangs with Asian and African American drug dealers as secondary problems. The Hispanic and African American gangs create problems for residents in the local neighborhoods as they spend time recruiting from those neighborhoods as they distribute their drugs. The drug dealing is often brought into the neighborhood by gangs and distributed. The dealers often come from Chicago and other nearby cities. As an example, a drug bust just found 19 people who were distributing drugs within the city limits. These dealers had a distribution going that came out of Chicago and distributed in Milwaukee each week (Halter, 2008, par. 5). This problem is difficult because many of the street gangs operate in a very sophisticated way. As an example, the National Drug Intelligence Center reports that the Hispanic gangs are very well organized, they have a hierarchical structure and they have established manifestos ("Drug Trafficking Organ izations"). This enables them to distribute drugs faster. They are also using prepaid cellular phones and social networking sites like MySpace to connect with buyers and each other. There are also turf wars from gang problems. Law enforcement predicts that there will be an increase in heroine abuse among young offenders by prescription opiate users because it is cheaper and easier to access. (p. 18). The residents in this area are suffering and have been told by the police to keep their doors locked and

Company under Different Market Structures Assignment

Company under Different Market Structures - Assignment Example There are no barriers to entry for other firms to enter into the market. In the short run, the firms can change only the variable factor namely labor. The other decisions are predetermined (KrÄ Ãƒ ­lkovà ¡, n.d., p. 3). In the long run, the firms have the potential to change their scale. In the short run when the existing price is less than the average cost curve it is better for the firm to close down. In a situation of monopoly single firm exists in the market. The firm sells a unique product and there are no close substitutes. The firm has the power to set the price i.e. the firm is the price maker. Barriers to entry exist in the market of monopoly. There are many buyers and sellers in the monopolistically competitive market. The products of the market can be differentiated. Monopolistic competition along with oligopoly constitutes the structure of imperfect competition. Firms that are imperfectly competitive offer many products. The products are offered at administered prices. The price changes are costly and slow. The prime prediction of the theory of monopolistic competition is that firms will produce at the level where marginal cost equals marginal revenue in the short run. However, in the long run, the firms will operate at zero profit levels and the demand curve will be tangential to the average total cost curve (Solow, 1999, p. 9). A form of market where the industry is dominated by a small number of sellers is called oligopoly. Each oligopolist is aware of the market conditions as few sellers are present in the market. The decision of one firm can influence or are influenced by other firms. The responses of the participants of the market are taken into account in the strategic planning process by the oligopolists (Friedman, 1983, p. 6). Competition in the oligopolistic market can give rise to different outcomes. An oligopoly can maximize its profits by producing at the level where marginal revenue equals marginal costs.  

Human Resource and bussiness strategy Assignment

Human Resource and bussiness strategy - Assignment Example The standards and measures that are needed to be taken within an HR department change with every passing day. Thus, it is suggested that the diversity of human resource must be the basic factor of HR strategy for Ford Motors. It is because most of the employees working for Ford Motors remain foreigners. The diversity factor will allow the company to get vibrant and variant ideas (Gilmore & Williams, 2012). The career section of the Ford Motors is quiet interesting as they have a wide portal of job openings that can be searched with the help of search tools. There are jobs from entry level clerks to the product development managers. There are different job opening such as Employee payment analyst who is responsible for communicating the implications. In addition, there is another job opening entitled Administration and research assistance. For such a job opening, it is required that the person is able to understand the research needed regarding administration because it is responsible for designing management strategies (Storey, 2007). The job designation that I would prefer is of the employee payment analysis. The reason behind preferring this job designation is because it is a challenging job and would require a lot of communication. In a company where employees from different countries are hired would be a helpful element in undertaking the job. The position is greatly associated with the payrolls that are an important aspect to be observed by an HR department. Motivations and rewards should be designed after careful analysis of payroll of employees. This position is in direct association with the HR management team thus it can be interrelated with other functional tasks of human resource (Wilton, 2010). Work and life balance is the best factor that can be considered for achieve g competitive advantage. This has been focused previously as well as in the form of campaign where employees were given hourly off on achieving excellence

Smoking and its effect on society Essay Example for Free

Smoking and its effect on society Essay Many people believe that they are in control of their own lives. They believe that their lives are based upon choices they make as individuals. For me on the other hand it is different. I have given my choice away. Throughout my entire life I have been waiting to attain a feeling of independence and a sense of power over my decisions. However, over the past couple years I have succeeded this power, this choice to an addiction that impacts individuals and families all over the world. In high school I was a three sport athlete whom had the opportunity to play at the college level in both soccer and basketball. But like I previously stated I gave my choice away when I began the treacherous addictive habit of smoking cigarettes. When I wake up every day I make a list of things I need to get done that day, I never write down smoke a cigarette but in the back of my mind there is always a plan for smoking a â€Å"bogie†. Imagine waking up every morning and needing a drink of anything you can get your hands on just so you can breathe. This is what I deal with on a daily basis. I am constantly thirsty, out of breathe, and congested. My day is run by when to smoke one. I have a cigarette when I wake up, drink coffee/red bull, after a meal, on the drive to class, on the drive home from class, while I’m doing homework, after sex, when I get bored, and before bed. I smoke a little more than ten cigarettes a day, so let’s do the math for how much I spend in a year for cigarettes. If we round it to half a pack a day, that means I smoke a pack of cigarettes in 2 days. If there are 365 in a year, that’s 182. 5 packs I smoke a year. In today’s economy cigarettes in New York go for $10 a pack, that’s the cheapest you can buy a single pack of Newport’s, which are my cigarette of choice. So if you multiply 182. 5 times 10, that’s $1825 a year I spend on cigarettes. To put this number in perspective for you, the tuition costs here at Clinton Community College for a full year is 3,960. So for one semester it’s $1,980. Essentially this means that if I wasn’t addicted to nicotine I could just about pay for a whole semester of college each year rather than buy 182. 5 packs of cigarettes. For now a pack every two days isn’t a death sentence, but if it’s one thing that is true about addictive habits it is that they only get worse. On this pace within years I could be gradually progressing my addiction to the point where I smoke a pack, maybe even two a day. At this point I struggle sometimes to even find the cash to get a pack, so I can only imagine the financial hardships that await me if my disease progresses. My finances aren’t the only part of my life that is impacted by my nicotine addiction, my health has also suffered an extreme amount. Throughout my whole life I have been the kid yelling one more; one more throw, one more kick, one more shot. Even though I have always dealt with a mild case of asthma, sensational has been the only word to describe my athletic performance between the lines on a field or court. My senior year in high school I ran a 5:40 mile, today I would be lucky to run for 5 straight minutes let alone almost complete a mile during it. Coming out of high school I was recruited by the Plattsburgh Men’s soccer coach to play center half back, which if you know anything about soccer is basically the position which requires the best athlete with the best conditioning on the entire team. In the spring of 2009 I tried my first cigarette. At first I hated it, made me cough, feel sick, and smelt horrible. But then I kept smoking them, soon I began to crave the high of smoking one. Whether it was morning, noon, or night when I wanted one I had to have it. Eventually the summer came and since I was recruited by SUNY Plattsburgh I was required to get myself in to tip top shape before I went up there for preseason. Instead I fed into my addiction and smoking cigarettes led to less energy, which led to partying more than I ever had my entire life. This new phase of my life where every other night there was a graduation party just furthered my habits. It was a phase that to this day I still believe opened doors I was never able to close. By the time preseason had come around I was in the worst shape id ever been in. There were certain expectations I was supposed to meet and I couldn’t have been further from that point. Instead of being a freshmen stud starting on a college soccer team, I became a reserve who could not even go on away trips with the team. My addiction of smoking not only took a toll on my health that year, but also my life. I had failed to meet one of the goals I had worked so hard for my entire life. At this point I came to a realization that cigarettes were my kryptonite, they made me weak and were slowly but surely killing me. A person who hasn’t dealt with addiction will say why don’t you just stop, it’s a choice just don’t do it. What these people don’t understand is that I not only don’t have a choice but I am not one bit in control of anything, nicotine owns me, runs me and fuels me. I am one of many Americans either directly or indirectly effected by smoking. Our society has been very progressive in encouraging people to refrain from smoking. The biggest weapon used is just flat out information. Just reading over these facts makes me want to throw my pack in the toilet as we speak. There are more than 4,800 chemicals in cigarette smoke, and 69 of them are known to cause cancer (Kenny, 2012). Also 90% off lung cancer deaths and 80-90% of emphysema and chronic bronchitis deaths are due to smoking (American Lung Association, 2014). Smoking decreases the life of the average male by 13 years (American Lung Association, 2014). The average male in the U. S. is expected to live until 77. By smoking my entire life I am decreasing my life expectancy from 77 years to 63 years, scary to think about. A scary fact to hear is about second hand smoke. Smoking at home, in your backyard, or alone in your car is one thing because it is mainly only effecting yourself. Smoking in public however is a whole separate issue. In one year there are approximately 3,400 lung cancer deaths and 46,000 heart disease deaths in adult nonsmokers annually due to second hand smoke (Facts about Smoking and Tobacco Use, 2014). Those are people who die because of cigarette smoke and they aren’t even the ones smoking them, pretty cruel way to die. Smoking has greatly affected our society since the appearance of these statistics. Work places, public parks, and many other places have all out lawed smoking there, and if they haven’t outlawed it they have designated smoking areas away from the majority of people. Over the past 50 years our society has changed its perception of smoking. Years back the social structure of the world made it out to be a cool thing to do. If you didn’t smoke you were an outcaste, you would almost be looked down on. Back then it was a common thing to smoke in people’s homes, in movie theaters, even on planes and in restaurants. I can remember when I was a kid my family would go out to eat and we would have to say non-smoking section so we wouldn’t choke on our food while eating because of all the smoke. They used to promote smoking by having celebrities be their icons of the product to draw attention of the fans, or used mascots like a cowboy to signify manliness and strength, and some companies even stooped so low as to use animals as their mascots in order to make smoking friendlier towards children. Society truly does dictate what is considered a norm and what is considered to be irregular or strange. Today all of those things are illegal because a majority of the people believe those methods to be dishonorable and misguiding. The social structure of our society is constantly changing and maybe one day society as a whole will realize how harmful smoking is to the individual as well as the group and outlaw it completely. In this paper I have talked about my addiction to nicotine because it is a problem I deal with on a daily basis. This addiction of mine has effected many areas of my life including work, relationships, health, school, even self-esteem. Through writing this paper I have realized what a financial toll this habit has already taken on my wallet, thousands of dollars have been stolen from me by my addiction. In addition and more importantly, this addiction has already possibly taken years off of my life which is an eye opener that one cannot turn their back on. In conclusion smoking cigarettes has not only impacted my life, but is a nasty habit that effects the lives of individuals and families all over the world.

Lord of the Flies Essay Example for Free

Lord of the Flies Essay Deep inside each individual is a psychological choice to be made between good and evil. In William Golding’s novel, Lord of the Flies, this choice and its subsequent results are represented by Ralph and Jack. With no rules and no adults on the island to guide them, Jack gives into his evil desires. Whereas Ralph struggles to maintain a sense of humanity and constantly tries to strive to do good. Both started off as English schoolboys, but when left alone on the island human nature tends to make the choices. When the boys first land on the island they still have their childish innocence. They still remember their English upbringing. They work together to build a civilized community like back in the adult world they have suddenly been separated from. Even though Ralph was chosen leader, Jack agrees there is a need for rules, â€Å" I agree with Ralph. We’ve got to have rules and obey them. After all, we’re not savages. We are English, and English are best at everything. So, we’ve got to do the right things. † (38). But slowly his actions started to change. He realized there were no repercussions for his actions. He was free from punishment. He chose to give in to his evil desires. And when he painted a mask on his face, he lost all sense of humanity, his transformation into a savage was complete. â€Å"He began to dance and his laughter became a bloodthirsty snarling. He capered towards Bill, and the mask was a thing on it’s own, behind which Jack hid, liberated from shame and self-consciousness. † (58). Jack used the mask to let out his evil desires and hide from shame. He was masking his the identity of what was a chapter chorist and head boy into a maniacal and manipulative savage. But, the mask can’t hide the fact that we are capable of evil. Evidently the only thing separating us is our choices. Whereas Jack chose to be evil, Ralph overcome his inner desires to do evil. Ralph was chosen by the other boys to be the leader of the group. Instead of using his new power for his own selfish needs, Ralph used it for the greater good of the group. Ralph solely survived to be rescued and made sure a signal fire was built. â€Å"Your only hope is a signal fire going as long as there’s light to see. Then maybe a ship’ll notice the smoke and come and rescue us and take us home. † (164). Ralph believe that a signal was their nly hope of being rescued which was true because that is all the boys had to draw any attention to the island. Ralph was not just thinking about himself when he was trying to get rescued because not only would he get rescued so would have everybody else, including Jack. While Jack did not care about getting rescued he worried more about how much bigger and more powerful his group was, and they also had become more evil. Ralph chose to align himself with Piggy to help him stay righteous. Ralph was voicing Piggy’s ideas while he was chief. Ralph used Piggy’s intellect to help him stay civilized and on the good side. Near the end of the novel, corruption and evil started to take over almost all the boys and Piggy dies. His death emphasizes the end of intellectuality and what is good in society. Ralph is left alone and he slowly starts to turn to savagery, in the last chapter. He is being hunted down like an animal by other boys and he has to act like an animal to survive. Before Ralph could fully turn into a savage, he and the rest of the boys are rescued by a British officer. Back in some semblance of society, Ralph realizes all of the boys in their own way gave into some type of savagery. â€Å"And in the middle of them, with filthy body, matted hair, and unwiped nose, Ralph wept for the end of innocence, the darkness of man’s heart, and the fall through the air of the true, wise friend called Piggy. † (186). In recognition of what Ralph thought was civilized, and in reality what actually was, Ralph wept because he also knew that Piggy was their only link keeping them somewhat civilized. When piggy died even Ralph started to turn to savagery, but fortunately for Ralph the fire that could have killed him, saved him. Clearly without help we cannot fully overcome the evil deeply hidden inside of us. Finally, we are all capable of good and evil, it’s a matter of choice. Our choices can lead to our corruption and they can lead to our salvation. Only with assistance are we humans able to over power the opposing forces not willing for us to do good. Humans possess the intelligence to distinguish between right and wrong, they must have discernment to choose for themselves what their morals are.

Importance Of Distribution Channels Marketing Essay

Importance Of Distribution Channels Marketing Essay Meaning: in the field of marketing, channels of distribution indicates routes or pathways through which goods and services flow, or more from producers to consumers. We can define formally the distribution channels as the set of interdependent marketing institutions participating in the marketing activities involved in the movement the flow of goods or services from the primary producers to ultimate consumers. A channel of distribution is a path traced in the direct or indirect transfer of ownership of a product as it moves from producers to consumers. A channel is pipeline through which a flows on its way to the consumers. The manager put his products into the pipeline marketing channels and it moves towards various marketing people and reaches the ultimate consumer which is the other end of the channels. Components of distribution system: The distribution system involves two components such as below. Channels of distribution Physical distribution Channels of distribution: means a process through which the products are transferred from the producers to the ultimate consumers. It also known as marketing channels. The channels members such as merchants agents wholesalers and retailers are middlemen in distribution and they perform all marketing functions. These channels members such as merchants agents wholesalers and retailers are middlemen in contribution and try perform according to marketing functions. These middlemen facilitate the process of exchange and create time, place and possession utilities through matching and sorting process. Sorting enables meeting or matching the supply with consumers demand. Physical distribution: it looks after physical handling of goods and assures maximum customers services. It aims at offering of delivery of right goods at the night distribution activities cover: Order processing Packaging Warehousing Transportation Inventory control Customer service. All middle in distribution on performs these function and they assure putting the products with in an arms length customers desire and demand. Elements of distribution channels: Path way: distribution channels are a pathway through which products and services flow from manufacturers to customers. Flow: this of goods and services in sequential and usually in directional. Composition: it is composed of intermediaries also called middlemen who participate in the flow of voluntarily. Objectives: although channels components largely strive to achieve mutually acceptable objectives, the manufacturer focus is an achieving corporate marketing objective. Leader: manufacturer leads the channels components and their behavior is regulated by mutually acceptable code of conduct, trade customer and or contracted stipulation. Thus the company acts as the channels caption and manages the pathway. Functions: the intermediaries perform such functions which facilitates transfers of ownership and possession of goods and services from marketers to consumers. The function performed by intermediaries is been classified as follows: Sorting out: it involves breaking a homogeneous through grading or inspection. Accumulation: it involves bringing a number of like products together into a large homogeneous supply. This process is called concentration. Allocation: it involves sorting out of accumulated products and consists of breaking down a homogeneous supply into smacker lots it is also referred to as the process of dispersion. Assorting: it involves building an assortment of different but perhaps a related product to form a stock of an intermediary. At the manufacturer level assortment are dictated by production technology while at the consumer and, use assortments are governed by consumption pattern. These discrepancies in assortment create opportunities for intermediaries to participate in the channels of distribution. Importance of distribution channels: Channels of distribution for a product the route taken by the title to goods they are from the producers to the ultimate consumers. It is very important because product in one place while the consumption scattered in many place. So there is big gap between producers and the consumers. So through channels of distribution can only fill the gap. A channel of distribution connects a link between the producers and the consumers. The middle man plays an important role in consumer orientation demand. The middlemen are specialist in concentration equalization and dispersion, i.e. collects output of various producers subdivide the products according to the needs of the consumers. disperse this assortment to the consumers. The success of channels of distribution [COD] is completely depending upon the middlemen as they create time and possession utility. The COD helps in making products available at right time in the night place and in the right quality. Marketing is a comprehensive term, which includes distribution also, distribution is a function to distribution or sub divided the producers goods to various specific markets which incurred to all ultimate consumers. Role of channels of distribution Channel of Distribution plays a very important role in achieving the marketing objectives of a company. Undoubtedly, the manufacturer of product or services creates involve utility but the distribution channels create time and place utilities. According to Drucker, both the market and distribution channels are offer more crucial than the product. They are primary; the product is secondary. In an ever widening market, particularly in consumer goods market distribution channels have a distinctive role in the successful implementation of marketing plans and strategies. These channels performing the following marketing functions the machinery of distribution. The searching out of buyers and seller. Matching goods to requirements of the market(merchandising) Offering products in the form of assortments packages of items usable and acceptable by the consumers /users. Persuading and influencing the prospective buyers to favor a certain products and its maker [personal selling /sales promotion]. Implementing pricing strategies in such a manner that would be acceptable to the buyers and ensure effective distribution functions. Participating actively in the creation and establishment of market for a new product. Offering pre- and after sales service to customer Transferring of new technology to the users along with the supply of products and playing green resolution in our country. Providing feels back information, marketing intelligence and sales forecasting services for their regions their suppliers. Offering credit to retailers and consumers. Risk- bearing with references to stock holding transport. MIDDLEMAN IN DISTRIBUTION CHANNELS Merchant intermediaries are those channels member who take both title to and position of goods from the proceeding member (s) and channels them to the subsequence. These may classify as follows: Wholesalers : A merchants wholesalers may be defined as that intermediary who buys goods in bulk from manufactures and sells them largely to subsequent intermediaries participating in the channel, namely, semi-wholesalers and retailers, they buy the goods and sees the same on their own account and risk. They take title of goods and they resale the goods at a profit with commission. Retailers: A retailer may be defined as that merchant intermediary who buys product from preceding challes members in smaller assorted lots to suit individuals consumer requirements. Retail in the final middlemen in the channel of distribution as he is going to sell products to houses holds consumers for non- business use. Retailers are further classified as institutional and non- institutional retailers. The institutional retailers are: Consumer Co- operative stores. Fair price shops. Departmental stores. Chain / multiple stores. Mail order houses. The non-institutional buyers are: Stress sellers. Peddlers. Hawkers. Agent Intermediaries: Agent Intermediaries are those channel components who never take title to end usually do not take title to and usually do not take possession of goods but merely assist manufacturers, merchants intermediaries and consumers in carrying out transactions of sale and purchase. There for, unlike merchant intermediaries, they do not buy or sell goods on their own account but merely bring buyers and sellers together in order to strike a transaction. There exist an agency relationship between such an intermediary manufacturers where in the former acts as agent and the latter as his principal, such agent intermediaries solicit orders, sometimes with discretion a fixing prices, and determines the term of sale with buyers. Agent intermediaries are usually compensable for their services by way of commission on the value of sale affected through them or any other basis naturally agrees upon. Agent intermediaries may be further classified as follows: Sole selling agent. Selling agent. Commission agent. Brokers. Channel decision The first problem of channel design in whether you want direct sale to consumer or indirect sale i.e., sale through middleman under the direct sales the channel problem becomes problems of company organization. If the company chooses the indirect route, it must consider such problem as the type and number of middlemans and methods to be employed in motivating and controlling them. The selection of these middlemen beings with the knowledge of ultimate customers-his needs and desires for distribution services. Customer conveniences and economics of exclusive distribution will determine the number of middleman employed. The company must choose whether to attempt extensive, selective or exclusive distribution or combination of all three types, the decision is made after the careful analysis of product, customer, dealers, and company objectives and policies, and the conflict with in the channels and any other relevant factors. The company must resolve channels and bring the product profit ably to the market. In the chance managements a manufacturer has to make three decisions: Section of a particular middleman at each level and in each market. Number of middlemen at each level and in each market. Selection of particular middlemen for selling goods, with or without any exclusive rights of distribution. Once the company has determined, its basic channel design and levels of distribution, it has to select middlemen appoint them, motivate their efforts, evaluate their utility periodically and if necessary, it has to reorganizing the channels in the light of experience. Channel choice Channel decisions also require special attention as involve long term commitments to other firms with whom marketer enters in to a contract. The problem of selecting the most suitable channel 0f distribution for a product is complex. The most fundamental factor for channel choice and channel management it economic criteria, viz., cost and profit criteria, we have to consider a number of factors such as the nature of the product, market trends, competition outlooks pricing policies typical consumer needs, as well as needs of the manufacture critical factor. Product factors Product manufactured by a company itself is a governing factor of great force in the distribution channel selection. The product attributes shape the channel decision in the following manners, If a commodity is perishable or fragile a producer prefers few and controlled levels of distribution. For durable and standardized goods longer and diversified channel may be necessary. For custom made product direct distribution to consumer or industrial user may be desirable. Systems approaches needs package deal and shorter-channel serves the purpose. For technical product requiring specialized and selling and serving talent, we here the shortest channel. Products of high unit value are sold directly by traveling sales force and not through middlemen. Market factors Under the modern concept of marketing market factor shape all marketing decision. As a corollary, the distribution channel choice is considerably influenced by market factor. Consumers: the numbers of consumers, their geographic location and purchase pattern considerably govern the choice of a channel. Intermediaries: the relative strength and weakness of intermediaries and the difference in the type of function performed and facilities and privileges desired by them often determine the choice of channel. Competitors: the distribution channels used by competitors also influence the channel choice because it may be the customary channel used by all those operating in the field. If the market size is large, we have many channels where as in a small market direct selling may be profitable. Company factors Like markets and products, companies own strength and weakness significantly influence and shape channel choices. Financial strength: a company with substantial and financial resources need not really too much on the middlemen and can offered. To reduce the levels of distribution a weaker company has to open on middlemen to secure financial and warehousing relief. Past channel experience: in case often old and established company its past experience of working with certain kind of intermediaries also condition channel choice. Marketing policies: the marketing policies relevant to channels decision may relate to advertising delivery, after sales service and pricing. Reputation: it is said that the reputation travels faster than the man. It is true in case of companies also who wish to select distribution channels. Middlemen Middlemen who can provide wanted marketing services will be given first preference. The selected middle men must offer maximum co operation particularly in promotional services. They must expect marketing policies and programs of the manufacturers and actively help them in their implementation. The channel generating the largest sales volume unit cost will be given top priority this will be minimizing distribution cost. Competitors Marketers closely watch the channels used by rivals. Many a times, similar channels may be desirable to bring about distribution of your products also. Followers, sometimes marketers deliberately avoid customary channels (dominated by rivals) and adopt different channels strategy for instance, you may by pass retail store channel (usually used by rival) and adopt door to door sales (where there is no competitors). Environmental factors Marketing environment can also influence the channel decision. During recession or depression, shorter and cheaper channel is always preferable. In times of prosperity we have a wider choice of channel alternatives. Technological inventions also have impact on distribution. The distribution of the perishable goods even in distant markets becomes a reality due to cold storage facilities in transport and warehousing. Hence this led to expanded role of intermediaries in the distribution of perishable goods. Arranging in classes of distribution channels and intermediaries Types of distribution channels: broadly distribution channels may be classified as a non integrated and integrated channel is individual or conventional marketing channels.